On the rise is the 22 year old rapper, Lavida Loca, from Malawi but living in the UK. Lavida Loca debuted at number six by Capital Xtra in the category of those ‘taking over hip hop 2020’. In regard to this, the talented Lavida Loca responded “it’s exciting go get that limelight. It is even good news in that the five before me are American and I was listed as the first UK artist. So, this is a big achievement making it for United Kingdom and Malawi.”
Lavida Loca’s fame is a result of euphonious songs including: ‘Big Boy Stunting’, ‘Loca SZN Freestyle’, ‘One Mic’, ‘Juice’and ‘I Been’, just to name a few. Her music has caused a frenzy. It’s impossible to hear a song by her and not let out a “jeeeeez”, bop your head or genuinely ask who this is, because you not only want to, but you NEED TO download all other songs.
Most recently however, Lavida Loca has trended after her interview with YouTube personnel and the brand herself, ZezeMillz on the Zeze Millz Show. In this interview, they delve into situations such as her unfortunate encounters that led her to jail. Lavi found herself being convicted for arson and caught an additional charge whilst in jail for assault. When she finally got out, she expresses that it was an uncomfortable feeling and that she wanted to escape by finding herself back in jail. She craved the familiarity that came with being detained for 4 years.
Thankfully, Lavi chose to pursue her career instead. She say she is now less impulsive about her decisions and emotions. Since she has been out, she has been successfully working on and being a top tier lyricist and creating a brand for herself. She speaks about how she looks up to successful female rappers such as the Queen herself; Lil’ Kim, Nicki Minaj, Steff London and even Ms Banks.
On the other hand, they reminisce about their previous run ins where they spoke of colorism and the image that women are inclined to uphold of in the industry. Lavi speaks on how she has grown musically and within herself and her ‘look’. Granted she always loved having the beckoning nails and the flattering eyelashes, however, she was more accustomed to tracksuits before her transition to more ‘feminine’ outfits. When asked if that was a result of the pressures of the industry, she decline and emphasized that it was a result of her personal growth and how she wants to look and feel about herself.